[{"id":1785492509254,"title":"Visual Identity · Training & Consulting","type":"Mobile App","description":"A visual identity for a training and consulting brand helping cultural institutions and local governments rethink services and strengthen social participation.","tags":["Visual Identity","Training","consulting"],"full":"/media/portfolio/7b2f494230f3cdb3a92cd9da.webp","paletteImage":"/media/portfolio/7b2f494230f3cdb3a92cd9da.webp","paletteColors":["#F8B30B","#048C95","#046085","#F45419"],"logoImages":["/media/portfolio/386ff86fcc5a49a7d77d37da.webp","/media/portfolio/ba87e9dac2d4708f04cc2c70.webp"],"problem":"The client had an AI-generated logo concept, but it was too complex and visually chaotic. The challenge was to preserve its meaning while making it clearer, more balanced, and easier to use.","solution":"The logo was simplified and organised into a more consistent visual form. The final identity reflects new perspectives, participation, and a more human approach to designing public services.","scope":"A visual identity for a training and consulting business working with cultural institutions and local governments. The system needed to feel professional, open-minded, and focused on change.","gallery":[],"usageExamples":[{"src":"/media/portfolio/b3a18f8c3b19f3ad77e72b4f.webp","width":"full"},{"src":"/media/portfolio/2ef3bcdabdf81c83e703e22b.webp","width":"full"},{"src":"/media/portfolio/91834d198951076e1bd352e7.webp","width":"half"},{"src":"/media/portfolio/a7e69ef1fb2c702d6433341e.webp","width":"half"}],"blockOrder":["story","usageExamples","logo","palette","gallery"],"blockWidths":{"logo":"half","palette":"half"},"thumb":"/media/portfolio/267619e37e8357cdf3ac748d.webp","thumbSrcSet":"/media/portfolio/921be8f11422641c44ab3191.webp 480w, /media/portfolio/267619e37e8357cdf3ac748d.webp 800w, /media/portfolio/7c53da392763017aca3dd53b.webp 1200w"},{"id":1782589210475,"title":"Modernenergy & Co.","type":"Landing Page","description":"A clean landing page concept for a renewable-energy brand, focused on simple messaging, calm visuals, and a user flow that makes the offer easy to understand.","tags":["landing page","web design"],"full":"/media/portfolio/25dc5bcc53e708e5ba9e24c5.webp","paletteImage":"/media/portfolio/e30d8d284db195d739d2307c.webp","paletteColors":["#163E73","#2B5E8A","#7EBAD7","#F6F8FB"],"logoImages":["/media/portfolio/3a1219a1f36fbc0668017e11.webp","/media/portfolio/c0f79e265918b3341c4e514c.webp"],"problem":"Energy-related websites often go in one of two directions: they either feel too technical and hard to scan, or too generic to build real trust.\n\nFor this concept, the challenge was to present a sustainable-energy offer in a way that feels modern, credible, and easy to follow for everyday users who want to save money, understand the benefits, and take the next step without overthinking it.","solution":"Modernenergy & Co. uses a clean visual hierarchy, spacious layouts, calm photography, and direct messaging to make the offer feel simple and trustworthy.\n\nThe page guides users through the brand promise, key benefits, featured solutions, and contact path in a structured way — balancing emotional appeal with practical information.","scope":"Designed a promotional landing page for a modern energy brand, with a strong hero section, clear service messaging, benefit-focused content blocks, and conversion-oriented calls to action.\n\nThe goal was to make renewable energy feel less technical and more approachable — without losing trust, clarity, or a premium visual tone.","gallery":["/media/portfolio/c037fbbf99dbe8d33606cf9a.webp","/media/portfolio/62941d47fe81bdddd2169152.webp"],"usageExamples":[{"src":"/media/portfolio/d12295ad73083c9c30e49006.webp","width":"full"},{"src":"/media/portfolio/8eb9d9771a8685307058901b.webp","width":"half"},{"src":"/media/portfolio/e30d8d284db195d739d2307c.webp","width":"half"}],"blockOrder":["story","logo","palette","gallery","usageExamples"],"blockWidths":{"logo":"half","palette":"half"},"thumb":"/media/portfolio/1b3399e80c7a849a0f65b334.webp","thumbSrcSet":"/media/portfolio/0b7704f639c16e54f789f4ac.webp 480w, /media/portfolio/1b3399e80c7a849a0f65b334.webp 800w, /media/portfolio/ada2c834d90a126b6e45a4ad.webp 1200w"},{"id":1781528971584,"title":"Dyle furniture","type":"Landing Page","description":"A dark, editorial-style landing page concept for a premium furniture brand focused on craftsmanship, natural materials and timeless interiors.","tags":["Landing page","Web design","Visual concept","Product storytelling"],"full":"/media/portfolio/703c47761f32f458198e8f92.webp","paletteImage":"/media/portfolio/703c47761f32f458198e8f92.webp","paletteColors":["#10100F","#8A5F3E","#C6A47A","#B8B2A8"],"logoImages":[],"problem":"Furniture brands often fall into one of two directions: very catalogue-like or overly decorative.\nFor this concept, I wanted to find a balance between product clarity and emotional storytelling — something that feels premium, but still easy to browse.\n\nThe challenge was to make the page feel refined without making it cold, and minimal without making it empty.","solution":"I created a dark, editorial layout with large product imagery, generous spacing and restrained typography. The structure is simple: introduce the brand, show the product character, explain the values, and let users explore the collection.\n\nThe design uses contrast between deep backgrounds and warm wood tones to make the furniture stand out. Small text blocks support the experience, but the main focus stays on the materials, proportions and mood.","scope":"The goal was to create a calm but distinctive digital experience — one that lets the product feel elegant, tactile and worth a closer look. The page opens with a strong, atmospheric hero section built around texture, contrast and a simple message. Instead of using many decorative elements, the design gives space to the furniture itself — wood grain, clean lines and quiet details become the main visual language.","gallery":["/media/portfolio/639115530a518a00c3f23ec1.webp","/media/portfolio/74b55f5d975531b8e457afa7.webp","/media/portfolio/15b98b405de10b4d3958d8fa.webp"],"usageExamples":[{"src":"/media/portfolio/d5d44156bd9ed8d32c41e67b.webp","width":"half"},{"src":"/media/portfolio/2bdfa80702c5cf1723d15f18.webp","width":"half"}],"blockOrder":["story","logo","palette","gallery","usageExamples"],"blockWidths":{"logo":"half","palette":"full"},"thumb":"/media/portfolio/0dc3dc22ae42159c16819fd7.webp","thumbSrcSet":"/media/portfolio/b9713c683f44c0c2ed432297.webp 480w, /media/portfolio/0dc3dc22ae42159c16819fd7.webp 800w, /media/portfolio/ad35e69884d869bfba524c83.webp 1200w"},{"id":1781528263186,"title":"Patient 1st Healthcare","type":"Landing Page","description":"A landing page designed to present the clinic's services clearly, build immediate trust, and make finding care feel straightforward.","role":"UI/UX & Identity Design","industry":"Healthcare","year":"2024","heroLogo":"","tags":["healthcare","landing page","branding"],"full":"/media/portfolio/86027d65554748c7d8f3427a.webp","paletteImage":"/media/portfolio/86027d65554748c7d8f3427a.webp","paletteColors":["#2F4F44","#A9C5B1","#F4E9E6","#FFFFFF"],"logoImages":["/media/portfolio/855afa4ba0d3ef3405ac24bf.webp","/media/portfolio/aa32db16ebf562a45f1925e3.webp"],"problem":"Most medical sites are dense, intimidating, and hard to navigate. People looking for care are often already stressed, and cluttered layouts or cold, clinical language only make that worse.","solution":"A clean, welcoming page that gets straight to the point. Soft tones, clear hierarchy, and prominent contact details help visitors find the right department or book a visit without digging through menus.","scope":"A modern website and visual identity for a healthcare organization that puts patient comfort first.","gallery":["/media/portfolio/82badc3ff86fbdff0573ea5e.webp","/media/portfolio/5405d0e7537bfeb59cb663eb.webp"],"usageExamples":[{"src":"/media/portfolio/107d61a5399a42a98b6e0a21.webp","width":"half"},{"src":"/media/portfolio/3c9c0407fa4fcf43c488f454.webp","width":"half"},{"src":"/media/portfolio/86027d65554748c7d8f3427a.webp","width":"full"}],"blockContent":{"story":{"eyebrow":"Project story","title":"The brief, the friction points, and the design decisions","content":""},"logo":{"eyebrow":"Logo presentation","title":"Logo showcase.","content":""},"palette":{"eyebrow":"Color palette","title":"Color palette","content":"Grounded, calming shades chosen to feel reassuring rather than sterile:"},"gallery":{"eyebrow":"Screens & use examples","title":"Web layout","content":"Desktop page structure in detail."},"usageExamples":{"eyebrow":"Usage examples","title":"In the wild","content":"The identity applied across web, mobile screens, and printed business cards."}},"blockOrder":["story","logo","palette","gallery","usageExamples"],"blockWidths":{"logo":"half","palette":"half"},"thumb":"/media/portfolio/7e070c9d6af0c601a356869a.webp","thumbSrcSet":"/media/portfolio/56819429b45d165e2449ce96.webp 480w, /media/portfolio/7e070c9d6af0c601a356869a.webp 800w, /media/portfolio/cc8929d75aedb50920d7579a.webp 1200w"},{"id":"healthf1rst","title":"Healthf1rst","type":"Mobile App","description":"A healthcare app designed to handle appointments, patient notes, and the daily schedule without the usual clutter.","role":"UI/UX Design","industry":"Healthcare","year":"2022","heroLogo":"","tags":["HealthTech","Mobile App","UX/UI"],"full":"/media/portfolio/f39065b120eec1e2a0409319.webp","paletteImage":"/media/portfolio/bc7b0b2ee62643d36d973de6.webp","paletteColors":["#1452AE","#D9E8FF","#916FBE","#FFFFFF"],"logoImages":["/media/portfolio/0452ecfb190b56556464176d.webp","/media/portfolio/51ab00336a850415fc982382.webp","/media/portfolio/030bdd701bb364c19dfba4e4.webp","/media/portfolio/3d18188eb03a1729c62135bc.webp"],"problem":"Most clinic workflows are messy. Staff end up jumping between disconnected software, which wastes time when looking up patient history, booking a slot, or checking daily availability.","solution":"Healthf1rst keeps the essentials front and center. I focused on clean typography, faster scheduling flows, and cutting out visual noise so healthcare staff can work without getting bogged down.","scope":"A streamlined dashboard for clinic teams. It pulls patient records, visit notes, and the schedule into a single place so staff don't have to juggle three different tools just to get through the day.","gallery":["/media/portfolio/40eff417a80ecdd5032813e1.webp","/media/portfolio/08656ac399e92c639a5dc5b8.webp","/media/portfolio/8afdce09ebff0d227bed808f.webp"],"usageExamples":[{"src":"/media/portfolio/89b60d851ea99e9125165dac.webp","width":"half"},{"src":"/media/portfolio/d9ab45f2cf1174e40e7af055.webp","width":"half"}],"blockContent":{"story":{"eyebrow":"Project story","title":"The context, real constraints, and design decisions along the way.","content":""},"logo":{"eyebrow":"Logo presentation","title":"Logo showcase","content":""},"palette":{"eyebrow":"Color palette","title":"The core palette used across the app","content":""},"gallery":{"eyebrow":"Screens & core flows","title":"How the interface works in day-to-day use:","content":""},"usageExamples":{"eyebrow":"Brand in print","title":"In the wild","content":"How the identity translates to stationery and business cards"}},"blockOrder":["story","gallery","palette","usageExamples","logo"],"blockWidths":{"logo":"full","palette":"full"},"thumb":"/media/portfolio/6ee5afbe2c57a61ec3627773.webp","thumbSrcSet":"/media/portfolio/1b10bbd525a1180753943a7c.webp 480w, /media/portfolio/6ee5afbe2c57a61ec3627773.webp 800w, /media/portfolio/fc004aa7f5fa7a4dcb898562.webp 1200w"}]